The Experts Say...
A favorite pair of jeans is easy to identify. It's the pair we frantically dig for Saturday morning and we'll wear them all weekend, even if they get a ketchup or coffee stain. They're a must have when we want to relax and watch movies...well, we mig...
Last week, I published a piece on dark side of viral content and link bait, and it certainly seemed to get the conversation going on Twitter and beyond. This week, I thought it'd be good to look at a few examples and learn from a few other's screw up...
Traditional marketing techniques are all about the push and the hard sell. And to be completely honest, these tactics are 'traditional' because they worked and worked well, but they don't necessarily work well now. This doesn't mean you can't sell di...
Breaking news and free stuff always makes good viral content. Humorous or articles that hit the emotions of your readers in some way work well too. And so long as the piece is well written, any of us who have worked with content programs should recog...
Google has made no secret of its excitement over personalized search results. This only makes sense. After all, the goal is for them to achieve unspammable results (Ha!). Unfortunately, this has left some webmasters and Internet marketers unsure of w...
Last week, Google caused quite an uproar in the SEO community when it decided to tweak its engine's spelling. In fact, several big SEO bloggers made mention about Google's spelling and the Americanizing of search results. (Tracy) Now, as a copywrit...
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