Social media and the era of customer advocacy

Published on September 01, 2010

by Michael Brito


Move over influencers; advocates are more valuable to brands. It's a fact. And I won't try to make the case with research on how consumers want to engage with brands on the social web because we all know that's the case already. I don't have a proble...


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5 Ways Your Ecommerce Site Can Convert More Shoppers

Published on August 28, 2010


Last week, Angie wrote here about the importance of conversion optimization to the success of a website. It’s huge. In fact, everything you do on your website should be working toward converting the visitor. But, like she said, too many...


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