The Experts Say...
When’s the last time you looked inside your website’s HTACCESS file? It really should become a part of your monthly (ack, weekly? daily?) audit routines. There could be gremlins at play you see…
Ok, here’s the gig, one day a mate comes along as ...
Hiya gang…. I just wanted to take a moment to highlight a few very interesting videos from Google on their ‘Insight’ tool. For those of you that didn’t know, Google has more than a few handy tools for conducting KW research including;
Google tra...
Newsletter marketing can be one of the best ways to sell a product or market your company. It can be difficult to start and maintain, but the benefits of a good subscriber list can be a great gain.
So why are newsletters great? Simple. Instead of ...
After putting together the ‘How to learn SEO’ post, I got to thinking that many folks that learn SEO ultimately want to do it for a living. As such I rounded up a bunch of websites for finding work in the world of Search optimization (and search m...
Diversified Selling Propositions; the modern equivalent for USP
Back in the 50’s a fellow named Tosser Reeves is said to have come up with the term we all know well these days; ‘Unique selling proposition’ or the more oft used acronym – USP. At ...
Are you looking to hire an SEO consultant or in-house staffer? Then do me a favour, don’t even bother asking an SEO about what keywords they have ranked in the past… and screw the references while we’re at it ok? No really, I ...

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