Spamming with respect to search engines refer to the use of any illegal means to improve the ranking of a page in search engine results. Search Engine Optimisation (SEO) refers to the placement, positioning and ranking while designing a web page such that it can be easily indexed by search engines, thus improving its chances of high ranking in search engine results. SEO spamming is thus the designing of a web page using illegal means such that its rankings are improved. This can be done using various means and the popular ones are mentioned below.

Keyword Stuffing

This refers to the addition of relevant and irrelevant text in the ‘keywords’ meta tag and often on the visible page text also. Often many words are added and repeated thus trying to get a higher ranking for a page.
Webmasters often repeat words and phrases a number of times, usually at the bottom of the page. To make this text look irrelevant to the site visitor, the font is often small and may be in a color that is invisible. For example, a white background may have white text which though gives it a higher ranking by search engine spiders, is invisible to the reader.

Page redirection

Here the site visitor visits a particular page but is immediately redirected to another one. Redirection to another page can be easily attained by using the refresh meta tag or by cloaking. Here usually what occurs is that the first site that the user wishes to see is usually a spammed one, consisting of many words in keywords, description meta tag and also the title tag. The text of the page may also be full of keywords in both visible and invisible form. Also known as doorway, gateway, bridge or entry pages that cheat the search engines and direct traffic to the specific site.

Mirror domains

This is another popular technique, which comprises of building many mirror domains that have the same content but different URLs. This helps to find the manner in which the algorithm of a search engine works and how it can be cheated. A company with various domains can thus dominate listings on the results displayed by search engines.

Spamming is tempting, and whether we accept it or not, it does work by getting high rankings and traffic for sites. But the truth of the matter is that the high attained by spamming techniques is temporary, until the site is banned for using unethical means.

Anas Mister is a well know author who writes for www.b-1st.com.
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