You can pick from three advertising mediums to boost your reach and results:
- Dedicated Email
- Newsletters
- Website Property
You can find descriptions of each below, along with helpful statistics and rates. See actual examples, explore your opportunities to reach new eyes (and ears with audio and video) and analytics that prove this is where you can find all the traffic you want.
Dedicated Emails
Send a dedicated email to our entire subscriber list of over 224,488 subscribers You can make exclusive, direct offers and serve up any creative ads and promotions.
These exclusive emails contain only your message. There are fewer ways to generate focused attention – in addition to increased quantities of traffic for you.
You are free to structure your dedicated email as you wish. You’ve got unlimited creative ability. Plus, if you do require any help, we’re at the ready to be of service in meeting all your goals.
To see examples of past dedicated emails please see:
Example 2: Quiet Light Brokerage
Dedicated Email are sent Wednesdays
Newsletter Advertising
The Site Reference Newsletter has been a large part of the success of Site Reference. Readers have grown to expect the quality of information received in each newsletter, and many often look to Site Reference as the first read of the day.
Below you can find a sample screenshot of a newsletter and the advertising spots available.
There are two basic sections to the newsletter:
1. In-body Text or Banner Ads
2. Webmaster Resources Ads.
In-Body Ads- The in-body ads receive a lot of attention. They are mixed within the content of the newsletter. These can be structured as either text or banner ads – your choice or both!
Webmaster Resources- “Webmaster Resources” ads are very effective. They are placed in the middle of the Newsletter which draws great attention. This is where you want to introduce your new products, latest offers or remind our audience you have a beneficial service for them.
People look to this section to see how they can get the tools they need to make their online business grow. Webmaster Resource ads are text only. This is the best way to work your ad content into the newsletter while having the least perception of ‘interruption’ by the readers.
To view placements of Newsletter advertising, simply click on the above image to enlarge it.
Website Advertising
While the Site Reference Newsletter is the primary means for staying in contact with our readers, the Site Reference website is where all of our readers ultimately find themselves. The Newsletter never offers a full article. It presents previews, or snippets, of articles and discussions in the forum. Then, readers are invited to visit the website for the full article or discussion.
The website also receives a significant amount of traffic from outside links and effective RSS feeds. As we publish more articles, these get picked up by more and more sources. We have found discussions about Site Reference articles on a wide variety of sites, including Digg, Web Pro World, CafePress.com, Slashdot, Webmaster World, and many, many other forums and blogs.
Unlike many web publications, we do not offer a wide variety of advertising on the Site Reference web site. The reason for this is to dramatically influence the effectiveness of the advertising that we do offer. Websites that load up with ads tend to see a lower response rate from their audience. Our goal is to provide you with the highest quality ad for a reasonable price. Loading up the site with ads simply does not make sense.
Therefore there are only 2 places you can advertise on Site Reference:
Home Page Ads– Your ad is absolutely front and center. The homepage ad is located above the fold, in the left-hand position. This is THE place that all visitors look to. It’s the hottest real estate on almost any page. And, this space is reserved for your banner ads. You can be the star of our main page.
In-Article Ads– The goal of this ad is pure visibility. The ad is text based, so that it blends into the page, and is intended to grab each visitor’s attention immediately. The ad is placed at the bottom of each article above the columnist or author bio and invites readers to learn more. The In-Article ad is sold on a monthly basis and only available on article-based pages.
About Our Pricing
At Site Reference, you can negotiate the most viable approach regardless of your budget size. We do not take a firm pricing stance. Most pricing is negotiated with consideration to our relationship, i.e. how long you’ve has been with us, whether you’re ordering more than one advertising product, if it’s your first campaign with us, the current demand for the requested advertising spots, and how far into the future you’re committed. In the end, we simply want to deliver effective premium advertising at more than a fair price for you.
Take a moment to fill in the form below and we’ll get you started on your results-oriented, rewarding sponsorship with Site-Reference.com
Get Your Advertising Discount Today
We appreciate the time you have taken to review this information. Our goal, as always, is to provide advertisers with a high quality, high impact advertising medium at a reasonable cost that is driven by effectiveness.
We enjoy working with you towards a long-term relationship, as you join the growing community of Site Reference sponsors. If you contact us now, you can claim an additional 10% off all our sponsorship packages.
To begin benefiting from highly targeted marketing campaigns with Site Reference, or to discuss your specifics, with an Advertising Specialist, fill in the contact form above and we will connect with you promptly.