Are you stimulating emotions while marketing with your business
logo, stationery, business cards, brochures, signs and with your
website?

If you know it or not, colors speak very loud to our subconscious
and have a positive or negative reaction within 90 seconds. On
the web you have less that 30 seconds to make a good first
impression.

Are you using the silent language of color to impress, motivate,
divert and persuade your prospects to buy from you?

The following lists a partial summary of how colors stimulate
with mental and emotional responses.

BLACK suggests authority, power, boldness, seriousness, is
distinguishing and classic. Business wise it's great for creating
drama and is good for a background color (except on websites, it
is very hard on the eyes). It is ideal for text on a light
background. Black also implies submission and is associated with
evil.

BLUE suggests security, authority, faithfulness and dignity. For
business it suggests sanctuary and fiscal responsibility. It is
the most popular and the second most powerful color. Blue can
also be cold and depressing. People are more productive in blue
rooms.

BROWN suggests richness, politeness, helpfulness and
effectiveness. In business it suggests less important items.
Solid, reliable brown is the color of earth and is abundant in
nature. Light brown implies genuineness while dark brown is
similar to wood or leather.

GRAY suggests authority, practicality, earnestness and
creativity. Business wise it is traditional and conservative.

GREEN suggests health, fertility, freedom, freshness, healing,
tranquility and jealousy. Businesses use it to communicate status
and wealth. It is the easiest color on the eye and can improve
vision. It is a calming, refreshing color.

ORANGE suggests pleasure, cool, excitement, cheer, endurance,
strength and ambition. For business it is good for highlighting
information on charts and graphs.

PINK suggests femininity, gentleness, well being and innocence.
For business you must be aware of it's feminine links and
implications.

PURPLE suggests spirituality, royalty, luxury, wealth,
sophistication, authority and mournfulness. In business it is
upscale and works with artistic types. It is also feminine and
romantic. However, because it is rare in nature, purple can
appear artificial.

RED suggests excitement, strength, sex, passion, vitality,
aggressiveness and commands attention. Business wise it
associated with debt, is great for boldness and accents. The most
emotionally intense color, red stimulates a faster heartbeat and
breathing.

WHITE suggests refined, purity, devotion, contemporary and
truthfulness. For business it can be sterile and refreshing. The
best color on the web for a background color. Doctors and nurses
wear white to imply sterility.

YELLOW suggests warmth, sunshine, cheer, happiness, jealousy
deceit and cowardice. Business wise it appeals to the
intellectual types and is a good accent. Yellow enhances
concentration, hence its use for legal pads. It also speeds
metabolism. It is the most difficult color for the eye to take
in, so it can be overpowering if overused.

Green, brown, and red are the most popular food colors. Red is
often used in restaurant decorating schemes because it is an
appetite stimulant.

People respond more to non verbal cues than verbal ones. Make
sure you use the psychology of colors in all your marketing,
especially when you can't be face to face. It's important to
match the emotion of your product or service you are promoting
with the colors you are using.

Kurt Geer has been helping folks online since 1999.
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