One of the most effective ways to earn the trust and money of your visitors is to correspond with them through email.

In order to get their name and email address you should give them something of value first.

Something like a free report or a 5-part course on the particular topic of your website is a simple way to get into their world and into their "inbox".

After you have provided someone with something of value like a free 5-Part weekly beginner's course in learning how to cook when they have subscribed to your email list, you can start to promote your product the following week.

Your product has to be related as to what you have just provided for your subscriber. So, you can promote an e-book on simple recipes that they can do during their free time, a video course on how to cook certain recipes, a workshop they can attend and much more.

An effective email can get people on a call to action when it has aroused the interest of the subscriber. Using your Autoresponder, you can input 6 weeks of content to your customer.

How Do You Write A Powerful Email?

This email marketing strategy we're imparting on you has been known to generate copywriters six figures of sales each year. This element of copywriting you have to use in your email is simple- you have to awe your customers.

1. Use your subscriber's first name in the subject box
By using your subscriber's name in your subject box, like this: "Rasheed, Maximize Your Sales Now!" you actually invoke personalization to the email. Using a name in a subject box has been proven to get more clicks to read the email from subscribers.

However, do not use too much of the first-name basis strategy in the subject box for every single email. It is a mistake Internet marketers do that tends to get over-used.

2. Create a Powerful Headline
Create a headline that attracts attention to the niche that you're in. In the previous step, there was the headline that said "Rasheed, Maximize Your Sales Now!" This headline could intrigue businessmen who want to expand their business and generate more profits.

3. A Content List
A content list is like a content page in a book, except in an email. Now creating content list in your email lets your subscribers know what you will be covering in your email. Create content lists that arouse the reader to further read the email for more effectiveness in promoting your product.

4. The First Sentence
The first sentence in your email should leave your subscribers with an impact of curiosity to read on the rest of the email. For example, there was first sentence in Jo Han's email that went like this: ‘My Mega Birthday Blowout is now LIVE'. Now, if I am a subscriber, I'll be wondering, "What the hell is he talking about?"

I have no choice but to read on the email copy to find out more. No one wants to be left out of something that someone wants to tell them about.

5. The Content
When you are promoting your product in an email, the mistake a lot of Internet marketers make is to describe and teach what was in the product. Although a lot of knowledge is good, teaching them is not. Why would you want to promote your product in your email when you already have a website promoting it?

You have to write email copy that makes the reader excited, curious and eager to know more. Just as they are burning up for your product, provide them with the link to your website. Implement certain copywriting techniques in it. Learn more content generation and email copy techniques by subscribing to other Internet marketers' emails.


6. The Links
It is wise to have two links to direct your customers to your website. One of which can be after the first sentence, whereby the second one can be before the close of the email.

Rasheed Ali is CEO and founder of the Internet Coaching Academy where he and his team of internet business experts are helping people from all over the world start their own home based buisness. If you've ever wanted to make money from home, Rasheed and his team can help you succeed fast.
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