[font=Arial]In the first part of this two part series, I talked about keyword marketing and the great importance it plays in the traffic you receive from search engine searches. This traffic is called “natural traffic” and is free--compared to traffic you pay for…we'll cover those methods in subsequent articles.

Now, in your keyword marketing strategy, it is important to choose keywords that you think your visitors will be using when going to Google and searching for things related to your niche market.

For example, if you have a golf site called Great American Golf Source that sells golf clubs, clothing, and gifts, you want to let the search engines know your site sells these things. So, when I go to Google and do a search for a golf gift for Father's Day, sure your keyword marketing has assured the search engines that your site will give me plenty of what I'm looking for.

So, you have the right keywords in your HTML code, you have words on your page that relate to your keywords that assures the search engines you really are promoting those items you talk about in your keyword marketing.

Now, we need to do a few more things so that your page gets served up as high in the pages of the millions of search engine results.

1. Headline tags. Okay, so you have your keywords in your meta tags, now you need to make sure that those keywords are not only peppered throughout your page, but they are also underlined, or bolded, or made headlines of the different sections. Headline tags are <h 1> or <h 2> tags and they serve 2 purposes. First, is they are formatted to be bigger and bolder than the rest of your text, so visually they stand out more than your other text to catch your visitors' eye.

Next, they tell the search engines that these are important words related to the content of your website. So, if your site is about golf, then important headlines would be “Favorite Golf Courses of the US” or “Great Golf Gifts for Father's Day.”

If your keywords are not in any h 1 tags or bolded or underlined, then the search engines are going to wonder if your site truly is about what your keyword marketing really says it is.

2. Image tags. Just as we peppered our keywords throughout our page using h1 and h2 tags, or underlined or bolded them, we also can put them into a couple of our image tags, to show the search engines even more relevance to our keyword marketing phrases.

Let's say the first photo on your page is of Arnold Palmer teeing off. In your image tag, you could put an “alt=golf clothing” in there, showing the search engines that not only is your content relevant to your keywords, but your photos are too. This increases your reputation with the search engines that you are somewhat of an expert in that golf clothing area. And the more they think you're an expert, the higher your page will be served up in the results I get when I do a search for “golf clothing.”

Are you seeing how important it is to incorporate the right keyword marketing into your site?

3. And now that you've done some on-page keyword marketing, it's important that you show the search engines that OTHER sites think your site is an authority in those keyword phrases.

So, what you do is, any other online marketing you do, you have a link on those pages or in your ad or something, and that link points to your golf web page.

The key here is that you want to make sure you are sending the right messages to the search engines. If the link to your site says “go here” then you are telling the search engines that the phrase “go here” is relative to your golf site. Well, we both know that is not the case.

So what do you do? You put the clickable part of the link, the “anchor tag” to say something like “Click here for great information and great golf gifts for Dad.” So NOW you're telling the search engines that your site is notable for “great golf gifts.” There is a big difference between the two links above, and it is a very important point to always remember and use.

Now you have a bunch of words that are related to you keyword marketing in your <meta keyword> tag, your <h 1> and <h 2> tags, you have them underlined, bolded, in your < img alt > tags, and now have all your links coming into your site from other online forms of marketing.

How could the search engines NOT believe your site is an authority in the area of golf, and increase your chances of being served up higher in the search engine results than before?

And that is the whole goal of your keyword marketingstrategy.

In future articles, we're cover more optimization strategies that will help you win in the search engine wars for free traffic, as well as talk about paid traffic and how to get the most bang for your buck!

Learn the 5 Keyword methods and strategies that the masters of marketing have been using for years to dominate their marketplace. To receive your 5-part course visit http://www.keywordcompanion.com

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