1) Grammatical errors- This is a big one! Make sure you go over your press release with a fine tooth comb before submitting it to the editors. There shouldn’t be any spelling errors or grammar errors.

2) Poor quality picture of the product-Make sure that you include a clear, crisp picture of the product with your press release. If the picture is too small or blurry the editors will not be able to publish it.

3) Sending new press releases too frequently to the same editors-Don’t send your new press releases too frequently to the same editors. When targeting national magazines, never send out new press releases on a daily or weekly basis. You will risk irritating the editors by sending out your releases to frequently. Only send out your new press releases once a month or even once every other month.

4) Emailing or calling the editors to follow up after you sent in your press release-It is never a good idea to contact the editors after you have sent in your press release. As tempting as it maybe to contact the editors to see if they received your release or to see if they need anything else, don’t do it! The editors are extremely busy and will see these requests as annoying. If the editor has any questions they will contact you.

5) Sending your press release to every magazine category It is important to know who your target audience is. If you want to improve your chances of getting your press release into print you will want to make sure that you target the right magazines for your target audience. For example, if you want to send a new product announcement to the editors about a new bridal centerpiece, you would want to target the magazines focused on this subject such as bride’s magazines and women’s magazines. Stick with the most targeted magazines for the product you offer.


By avoiding these five critical mistakes you can dramatically improve your chances of getting your press release into print.

Dianne Beiermann is a results-driven internet marketer and
online business owner. Dianne Beiermann is one of the
leading experts in press release marketing for online
businesses. Productpressrelease.com specializes in
assisting individuals and businesses with obtaining free
publicity for their products and website. You can visit
their site at http://www.productpressrelease.com or call
1-800-371-3945.

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