by David Hurley
Posted on December 9, 2009
It was Napoleon Hill who coined the motivational proverb,
"A quitter never wins - and - a winner never quits".
This saying is very useful for Internet marketers who are doing their best to get an online affiliate marketing business off the ground in an market where more than 95% of people who promote affiliate programs on the Internet quit without making any money at all.
If you look at the other 5% of affiliate marketers, you will find that they do not give up so easily. Persistence is one of the essential virtues that everybody seeking Internet affiliate marketing success must have.
In spite of all the hype surrounding "automated website profits" you won't make any money with an affiliate website if you don't treat it like a full-time business.
That includes thoroughly searching for the best affiliate program that serves your market niche, and testing it and promoting it full time - at least until you have established a dominant presence in your chosen niche market.
But, "never quitting" doesn't mean that you should not drop an affiliate marketing company if it turns out not to offer the best affiliate program for your needs.
Stubbornly persisting with anything less than the best affiliate program for your business is as misguided as quitting too quickly.
Look at Thomas Edison and his light bulb.
Edison tested hundreds of different ideas before he found a viable design. Your affiliate programs are like Edison's light bulbs. If you have tested them thoroughly and they don't work - replace them!
An affiliate program is simply a vehicle designed to get you to where you want to go. Don't mistake the vehicle for the dream. If the vehicle is a clunker, you need to "quit" driving it and get a new one so that you can reach your goal.
You should always be on the look-out for promising affiliate programs. As you get better at affiliate marketing, you will want to add new affiliate programs to your portfolio in order to increase your income.
As you bring in more affiliate programs to your business, you will notice that your best affiliate program generates much more money than several the rest combined. It will make sense for you to concentrate most of your attention on the program that generates most income.
The other affiliate programs can either be dropped if they are not making any money, or left as they are if they generate some extra cash for you.
This process of running with the winners and dropping the losers (or "quitting" when they don't make you any money) is a much more intelligent way to pursue your ultimate affiliate marketing goal.
So, while it is true that "a quitter never wins - and - a winner never quits", it is also true that a winner never mistakes the means for the end, or the vehicle for the dream.
Thomas Edison knew the difference every time he "gave up" on a design for his light bulb. Affiliate marketers should vigorously search until they have found the best affiliate program for their business and then never quit promoting it!
"A quitter never wins - and - a winner never quits".
This saying is very useful for Internet marketers who are doing their best to get an online affiliate marketing business off the ground in an market where more than 95% of people who promote affiliate programs on the Internet quit without making any money at all.
If you look at the other 5% of affiliate marketers, you will find that they do not give up so easily. Persistence is one of the essential virtues that everybody seeking Internet affiliate marketing success must have.
In spite of all the hype surrounding "automated website profits" you won't make any money with an affiliate website if you don't treat it like a full-time business.
That includes thoroughly searching for the best affiliate program that serves your market niche, and testing it and promoting it full time - at least until you have established a dominant presence in your chosen niche market.
But, "never quitting" doesn't mean that you should not drop an affiliate marketing company if it turns out not to offer the best affiliate program for your needs.
Stubbornly persisting with anything less than the best affiliate program for your business is as misguided as quitting too quickly.
Look at Thomas Edison and his light bulb.
Edison tested hundreds of different ideas before he found a viable design. Your affiliate programs are like Edison's light bulbs. If you have tested them thoroughly and they don't work - replace them!
An affiliate program is simply a vehicle designed to get you to where you want to go. Don't mistake the vehicle for the dream. If the vehicle is a clunker, you need to "quit" driving it and get a new one so that you can reach your goal.
You should always be on the look-out for promising affiliate programs. As you get better at affiliate marketing, you will want to add new affiliate programs to your portfolio in order to increase your income.
As you bring in more affiliate programs to your business, you will notice that your best affiliate program generates much more money than several the rest combined. It will make sense for you to concentrate most of your attention on the program that generates most income.
The other affiliate programs can either be dropped if they are not making any money, or left as they are if they generate some extra cash for you.
This process of running with the winners and dropping the losers (or "quitting" when they don't make you any money) is a much more intelligent way to pursue your ultimate affiliate marketing goal.
So, while it is true that "a quitter never wins - and - a winner never quits", it is also true that a winner never mistakes the means for the end, or the vehicle for the dream.
Thomas Edison knew the difference every time he "gave up" on a design for his light bulb. Affiliate marketers should vigorously search until they have found the best affiliate program for their business and then never quit promoting it!
David Hurley is the owner of Grasp-the-Nettle.com and writes articles on all aspects of Internet marketing. To learn about how you can build a viable, home based business on the Internet, check out David's website at: http://grasp-the-nettle.com .
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Curt Bizelli writes: This is about the fourth article I've read from you guys this morning considering I'm going through my site reference newsletters that have been backed up. I am very impressed and gaining a lot of knowledge. I appreciate the valuable information. I am most definitely tweeting this one as well. Merry Christmas and Happy Holidays!
1:46:22 Thu Dec 24 2009 CST
David writes: Hi Neva, Thanks for your comment and for providing an excellent example of how to approach choosing (and dropping) affiliate programmes.
2:22:34 Sat Dec 12 2009 CST
Neva writes: I have been guilty of the very marketing mistake you are talking about here. In my case, I would stay with a health-related affiliate program because they offered supplements that I felt were important and that my readers might need. However, as I've grown in my marketing skills, I discovered that almost any health supplement worth buying is represented by more than one affiliate program or network. I stayed with some way too long. These days, the only time I'd stay with a program that wasn't a win-win for me and the health needs of my readers would be if they had a supplement I believed would help people and they were the ONLY program that had that supplement. That's rare now-a-days, thank goodness. Great article and great advice.
10:52:16 Thu Dec 10 2009 CST
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