For many small businesses, the local community is their primary source of custom. However, although they may only have one or two outlets, there is still a lot to be gained from using technology to help. Using technology can benefit not only their online activities, but it can also help customers in their stores achieve a quicker and easier experience. Here are some of the ways that technology can help your small business.
Most businesses now realise how important it is to have a website. It doesn’t have to be too complicated, though it should have all the relevant information on there to help your customers access what they want. Some of the vital elements to include are contact details, opening times, product lists and where your stores are located. You may find that some people will just go to your site to find out when you open instead of calling you.
For some businesses, their use of social media is just the odd post about what their special offers are on any specific day. However, there is a lot more you can do with social media that will help you to attract more customers. One way is to post competitions and questions about what people think of your products. You need posts that are going to engage with your audience and get them to communicate to you. That way, you can start to build a relationship with your customers, and they will start to feel loyal to you. Another avenue in social media is YouTube; if you prepare products or you want to show how they work, it can be helpful to your customers if you make a video. It could also be just the thing that convinces them to buy.
In Your Premises
Other than providing your customers with relevant information about your business, the technology that you use can also help to improve your customer’s experience. One of the most useful ways is with merchant services such as contactless payment terminals and mobile terminals. The contactless terminal means that your customers can pay quickly and easily without having to worry about cash or pin numbers. If you are a restaurant, then mobile wireless terminals provide the ability for customers to pay at their table instead of standing at a till. Your business could also benefit from an online booking system that would allow customers to book tickets or tables in advance, and allow you to promote discounts and special offers at the same time.
There are many stock control applications now that will automatically order products from your suppliers when your stock gets to a certain level. It means that you won’t have to remember what to order, and will never run out of anything. It can be especially helpful if you are away and your managers are running your store or during busy periods.
With the help of technology, you can improve the way you and your customers do business.