Successful business owners will tell you that one of the best ways to allow your ventures to grow is to have a strong marketing plan. Marketing allows you to stay ahead of the competition and enables you to build a strong reputation. Smart business owners will not only have a marketing regime but will continually be assessing it and adjusting it to take advantage of the latest trends. In this article, we review the top 5 tips for marketing small businesses in the current climate.
It doesn’t take a genius to realise that slowly but surely, mobile networking is taking over desktop based activity. This is most relevant in regards to number of websites viewed; most people access websites on their mobile phones. Due to this, it is highly recommended that small businesses take the time and effort to make their websites and blogs mobile accessible. Mobile marketing is so important that the Idaho Marketing company has even dedicated part of their team to working specifically on mobile connections.
There are also other mobile themes to consider to help market your company. Once you have a website that is mobile friendly you may also want to consider looking into a mobile app dedicated to your business. If you desire you could also create a specialised mobile payment service.
Email marketing in the format of weekly newsletters and occasional special offers is not a new or innovative idea. Indeed, companies have been doing it for many years and many would say have even been ‘overdoing’ it. However, there are still many benefits of continuing with email marketing. It seems that the key to marketing in this way is to keep it clear, concise and relevant to the audience. Research has shown that such emails help to create and nurture customer relationships. In the current climate, many companies are making the decision to discontinue email marketing, which could mean that your quality email efforts stand out against the rest.
Online videos are increasingly popular among a very large proportion of the country’s population. Such video content is, unsurprisingly, usually viewed from mobile phones. The consumption rate of such mobile videos is growing by 100% every year and this includes up to 92% of audience members sharing videos with others. There is clearly great power in video marketing and clever business owners will be investigating the best method of promoting their business via video content. Youtube, Facebook and even Snapchat are fantastic platforms to reach your customers – just remember to research the best method for each section of your client base.
Keep it relevant
Research shows that your clients and customers will be most likely to engage with your company if the marketing is relevant to them. Carefully consider your audience and tailor your approach. You may realise that the tips highlighted on this page are not necessarily anything brand new or innovative but instead provide suggestions on how to subtly improve your existing efforts.
If you would like any advice on marketing queries specific to your business, please get in touch with us via our contact page for expert advice.